Start with Why & Escape the How

You’ve heard of “Start With Why” from Simon Sinek (Great TED Talk) — but here’s something people rarely talk about:
Escaping the HOW.

If you begin with how, you slow yourself down before you even start:

  • “How will I do it?”
  • “How will it work?”
  • “How will I succeed?”
  • “How will I compete?”

These questions sound responsible… but they trap you in the weeds and kill momentum.

Start Here Instead

WHY

  • → Why is this important?
  • → Why must you do it?
  • → Why now?

A compelling WHY gives you energy, clarity, and drive.

WHAT

  • → What are the possibilities?
  • → What resources do you already have?
  • → What are your priorities and values?
  • → What’s the best next step?

This is where momentum builds. Options appear. Confidence grows.

HOW

This is where the strategies and tactics reveal themselves — naturally, without force.

Most people reverse the sequence. The result? Overthinking, hesitation, and missed opportunities.

Start with WHY. Clarify WHAT. Let the HOW emerge.

If you want support applying this to your next move, send me a message.

Ronan Kennedy