Stop underselling yourself.
A structured workbook to help you identify, articulate, and communicate your professional value with clarity and confidence — across CVs, LinkedIn, interviews, and career conversations.
- Clarify your primary and secondary skills with real evidence
- Articulate your achievements and commercial impact
- Define the outcomes people genuinely rely on you for
- Build a complete personal pitch you can use anywhere
Inside the workbook
Eight exercises. One complete professional story.
Identify your top 3 transferable skills across leadership, commercial, people, and delivery domains — and write a clear professional summary.
Choose the supporting skills that set high performers apart — communication, adaptability, influencing, and more — and articulate why they matter.
Turn your experience into results-driven statements using WHAT + HOW + RESULT — with metrics that make your impact impossible to ignore.
Identify what you're trusted with at the highest level — and articulate why it matters and what breaks if you don't do it well.
Define the behaviours and strengths you demonstrate consistently under pressure — the things colleagues always rely on you for.
Articulate the value you create in terms of time saved, money saved, risk reduced, and efficiency gained — even if you're not in sales or finance.
Identify your signature qualities — the mindset and character traits that shape how you show up and drive trust, leadership, and culture fit.
Understand the real outcomes people hire you for — functional, social, and emotional — and craft your JTBD summary: "People rely on me to ___, so they can ___, and feel ___."
At senior levels, clarity of value is not about skills — it's about strategic impact, decision-making, and commercial outcomes.
— Ronan Kennedy, Executive Coach · ronankennedy.ie
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Your pitch. Your words. Your way.
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