I was working with an intern recently and was struck by how much her work improved over a week. The reason: I gave her useful feedback that was clear and implementable. Her performance and commitment weren't issues - my poor feedback was the issue. Like everything else, it's simple when you know how!
We can't give employees results to aim for if they're not clear on how to actually achieve those results. Saying 'you need to improve' or 'get more sales' doesn't help anyone because it's not actionable.
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